FootyPedia.org is built by a small team of dedicated football enthusiasts and editorial professionals, supported by a network of contributors and fact-checkers. We are committed to transparency — here’s who we are and how we work.
Who We Are
Our team combines editorial rigour with deep football knowledge. Each member brings a specific discipline to the project, from writing and research to data verification and corrections management.
Oliver Whitfield
Oliver Whitfield leads FootyPedia's editorial direction and standards. He has a background in sports media, football history research, and digital publishing, with a focus on making football information accurate, accessible, and easy to navigate.
Ingrid Malmström
Ingrid Malmström oversees club, league, and player profile coverage. Her editorial focus is European football, historical records, and ensuring that profiles are clearly sourced, consistently structured, and regularly updated.
Elias Norberg
Elias Norberg is responsible for research structure, statistical consistency, and source verification across FootyPedia. He focuses on player records, club histories, match context, and the accuracy of dates, names, transfers, and competition details.
Freya Lindholm
Freya Lindholm writes long-form football explainers, club background pieces, and player profile features. Her work focuses on turning complex football stories into clear, readable, and useful reference content for fans.
William Søndergaard
William Søndergaard reviews football facts, biographical details, competition records, and historical claims before publication. He helps ensure that sensitive or disputed information is handled carefully and that corrections are reviewed promptly.
How We Are Structured
Editorial Standards
The Editorial Standards lead is responsible for maintaining consistency, tone, and accuracy across all articles. They oversee style guidelines, ensure every piece aligns with our fact-checking and editorial policies, and handle any content disputes.
Data and Research
Our Data and Research team collects, cross-references, and verifies historical and current football data. They work with credible sources — official league records, club publications, recognised statistical archives — to ensure the numbers we present are as reliable as possible.
Corrections and Fact-Checking
We maintain a dedicated corrections and fact-checking function. Every submitted correction is reviewed promptly. Fact-checkers verify claims against multiple sources before publication or amendment. For details on how we handle errors, see our Corrections Policy and Fact-Checking Policy.
Readers can reach the corrections team directly at corrections@footypedia.org.
Responsible Publisher
FootyPedia.org is operated and published by Moody Media AB. While the publisher provides the operational and technical framework, full editorial independence is guaranteed. No outside party — commercial or otherwise — influences the content we produce. For more about our funding and independence, see Ownership and Funding.
If you have questions about this page or our team, please contact contact@footypedia.org.