Ownership & Funding

FootyPedia.org is owned and operated by Moody Media AB, a media company. The site is run as a non-profit football reference project, prioritising accuracy and accessibility over commercial gain. This page explains how the project is funded and our approach to maintaining editorial independence.

Who Owns and Operates FootyPedia?

FootyPedia.org is published by Moody Media AB, a company based in Sweden. The site operates as a non-profit reference project, dedicated to providing well-sourced, easy-to-understand football information. The publisher provides the core infrastructure and support needed to keep the site online and functional.

Editorial independence is a cornerstone of our operations. Moody Media AB does not influence editorial decisions, content selection, or the presentation of information. All editorial choices are made based solely on our mission to serve the football community with reliable data and analysis.

How We Are Funded

As a non-profit project, our goal is not to generate profit but to cover operating costs. These costs include web hosting, domain registration, editorial tools, and time spent on research and writing. Funding principles are as follows:

• Publisher Support: Primary support comes from Moody Media AB, which allocates resources to maintain the site.
• Limited Advertising: We may display non-intrusive, relevant advertisements from reputable partners to help offset costs. All advertising is clearly labelled and never influences editorial content.
• Partnerships & Grants: From time to time, we may accept sponsorship, partnership funding, or grants from organisations that align with our non-profit mission. Such relationships are always disclosed.
• Donations: We may accept voluntary donations from readers to support the project. Donors do not gain editorial influence or preferential treatment.

We do not accept funding that would compromise our neutrality, editorial integrity, or independence. We do not engage in pay-for-coverage arrangements.

Commercial Content Labelling

Any commercial content, including sponsored articles, advertisements, or partner links, is clearly and prominently labelled to distinguish it from independent editorial work. Readers can always identify which content is commercially supported and which is not.

For example, sponsored content will include a label such as “Sponsored” or “Paid Feature” at the top of the page.

Conflicts of Interest

We maintain strict policies to avoid conflicts of interest. Our editors and contributors are required to disclose any personal, financial, or professional relationships that could influence their work. No employee or writer is permitted to use their position to promote personal commercial interests.

If a conflict arises regarding a specific article or topic, we will recuse the individual from that assignment and add a transparent note for readers where appropriate.

How to Ask Questions

We are committed to transparency. If you have any questions about our ownership, funding model, or potential conflicts of interest, please contact us directly:

• General inquiries: contact@footypedia.org
• Legal or ownership matters: legal@footypedia.org

We will respond promptly and openly.