FootyPedia.org is published by Moody Media AB as a non-profit football knowledge resource. This Advertising Policy explains how we manage all forms of commercial messaging to maintain the independence, transparency, and reader trust that define our mission.
Our Commitment to Editorial Separation
Advertising and sponsored content are strictly separated from editorial decision-making. No advertiser, sponsor, or commercial partner has any influence over the selection, reporting, or presentation of football content on FootyPedia.org. Our editorial team operates under a firewall that ensures all articles, statistics, and reference entries are created solely based on editorial merit and accuracy.
Standards for All Advertising
Every advertisement displayed on FootyPedia.org must comply with the following standards:
- Clear and honest representation of products or services
- No misleading, false, or unsubstantiated claims
- Compliance with applicable laws and regulations
- Respect for our audience’s experience — no intrusive, deceptive, or disruptive formats
- No content that exploits or harms minors
Unacceptable Advertising Categories
We do not accept advertising for:
- Gambling, sports betting, casinos, or daily fantasy sports
- Unregulated cryptocurrency or high-risk financial products
- Adult content or services
- Tobacco, vaping, or related products
- Illegal substances or drug paraphernalia
- Political advocacy or religious proselytising
- Any content that promotes discrimination, violence, or hate speech
- Misleading or unverified health or performance supplements
Important: If you believe an advertisement on FootyPedia.org violates these standards, please contact us immediately at legal@footypedia.org.
Sponsored Content and Native Advertising
Any content that is paid for or influenced by a commercial partner will be clearly labelled. Sponsored articles, native advertising, or partner features are always marked with a disclosure at the top of the page (e.g., “Sponsored Content,” “Paid Partnership,” or “In Partnership with [Partner Name]”). These pieces are reviewed by our editorial team to ensure factual accuracy and alignment with our audience’s interests, but the editorial team retains final approval. No sponsored content is published without explicit disclosure.
Affiliate Links and Commercial Relationships
Occasionally, FootyPedia.org may include affiliate links — for example, to books, merchandise, or ticketing platforms. When we do, we disclose this clearly and prominently. Affiliate links do not affect the price paid by users and never influence the editorial content in which they appear. Revenue from affiliate programs is used solely to support our non-profit operations.
How Commercial Partnerships Are Reviewed
All proposed commercial relationships — including display advertising, sponsored content, affiliate partnerships, and promotional agreements — are reviewed by a cross-functional team that includes editorial, legal, and management representatives. No agreement is finalised without ensuring it meets our editorial integrity standards and does not conflict with our non-profit mission. For inquiries about potential partnerships, please contact partnerships@footypedia.org.
No Editorial Control by Advertisers
Advertisers and commercial partners do not control, influence, or direct any editorial coverage on FootyPedia.org. We do not accept payment for positive reviews, inclusion in lists, or placement in reference entries. Our content is produced independently, and any claim to the contrary is false. If you suspect an advertiser has attempted to influence editorial content, please report it to editorial@footypedia.org.
Non-Profit Positioning and Commercial Revenue
FootyPedia.org and its publisher Moody Media AB operate as a non-profit entity. All commercial revenue — including advertising, sponsorship, and affiliate income — is reinvested into the site’s operations, editorial resources, and community initiatives. We are transparent about our funding and ownership. See our Ownership and Funding page for full details. We do not allow commercial relationships to compromise our non-profit positioning or our commitment to providing free, accessible, and accurate football knowledge.
Reporting and Accountability
We welcome feedback on our advertising practices. Readers can submit concerns or complaints via legal@footypedia.org. We review all reports and take corrective action when standards are not met. For broader editorial complaints, please refer to our Corrections Policy and Editorial Policy.
Policy Updates
This Advertising Policy may be updated from time to time to reflect changes in our practices or industry standards. The current version is always available at this URL. We encourage readers to review this page periodically.
Published by Moody Media AB on behalf of FootyPedia.org.